The shop
JLE Customs is a Houston restyling business doing ceramic coating, paint protection film, window tint, windshield protection and replacement, vinyl wraps and detailing, across four locations in the Houston area.
Walk into one of their shops and you'll see McLarens, Lamborghinis and Ferraris lined up for film and coating. Their site shows more than 600 five-star reviews.
Where they started: $50,000 a month
JLE was already an established shop doing $50,000 a month when it came to us. At that size the challenge isn't getting noticed. It's turning volume into booked jobs and giving every new location its own steady flow of customers.
More locations means more phone numbers, more inquiries to answer and more chances for a lead to slip through. Every location needs to be found in its own part of the city.
What we built
We built JLE a site that sells every service and covers Houston neighborhood by neighborhood. A quote form on the homepage asks for the service, the vehicle and the preferred location, so each lead goes to the right shop.
- Seven service pages, from ceramic coating and PPF to windshield protection film, windshield replacement and vinyl wraps.
- Neighborhood pages for Downtown Houston, Houston Heights, River Oaks, West University Place, Memorial Villages and Jersey Village.
- A quote form front and center that captures the service, the vehicle's year, color, make and model, and the preferred location.
- Separate phone numbers for each area, so callers reach the shop nearest them.
- A portfolio of real work, because buyers at this level want to see the cars before they book.
Where they are now: $400,000 a month
JLE Customs now does $400,000 a month across four locations with 10+ installers. That's eight times where it started.
Growth at this scale comes from making every location findable and every lead easy to route, not just from spending more on ads.
What other shops can take from it
- Ask which location the customer wants up front, so leads land at the right shop the first time.
- Cover each neighborhood you serve. In a big city, people search for their part of town, not just the city.
- Sell every service on its own page. Windshield film and wraps bring in customers who later come back for coating and PPF.
See marketing for multi-location shops, ceramic coating marketing and Google Ads for restyling shops.
