The shop
Knox Auto Armor does window tint, ceramic coating, PPF, paint correction and detailing for drivers around Knoxville, Tennessee. All work now happens in its own shop in Maryville, with the Knox Auto Armor wall behind every car.
Their work covers everything from daily-driver trucks to sports cars, and their site shows real Google reviews from customers in the area.
Where they started: mobile, $10,000 a month
Knox Auto Armor came to us as a mobile business doing $10,000 a month. That's the stage where the owner does the work, answers every message and relies on referrals and their own posts to fill the week.
The goal at this size is almost always the same: fill the gaps in the week, then take the step up, whether that's going full time, hiring help or opening a shop. Knox did all three.
What we built
We built Knox a site that covers every service in every town they serve. Window tint, ceramic coating and PPF each have their own page for Knoxville, Maryville and Oak Ridge, so the shop shows up when someone searches for the job plus their town.
- Five service pages for window tint, ceramic coating, PPF, paint correction and detailing.
- Nine town pages, one for each of the three main services in Knoxville, Maryville and Oak Ridge.
- Guides that answer buying questions, like whether ceramic coating is worth it in Knoxville and how it compares with PPF.
- Trust built in: real Google reviews on the site, a written service warranty, and a straight answer to "are you mobile or in-shop?"
- A free quote button on every page, so a ready buyer is never more than one tap away.
Where they are now: $50,000 a month, in their own shop
Knox Auto Armor now does $50,000 a month, five times where it started. It moved from mobile into a shop in Maryville and has three installers.
Moving into a shop is a big bet for a mobile operator. It only works when the bookings are steady enough to cover rent and wages, every month.
What other shops can take from it
- Cover every service in every town you work in. Three services across three towns gave Knox nine ways to be found locally.
- Make the next step obvious. A quote button on every page turns interest into a booking.
- Answer the doubts. Reviews, a written warranty and a clear "in-shop" answer remove reasons not to book.
See marketing for owner-operators and mobile businesses, window tint marketing and auto detailing marketing.
